There is huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results.
Here’s a look at just some of the ways social media marketing can improve your business:
More opportunities to convert
Every post on a social platform is an opportunity for customers to convert. When you build a following, you will have access to new customers, recent customers, and old customers, and you will be able to interact with them all.
Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion.
Not every interaction will result in a conversion, but every positive interaction increases the likelihood of an eventual conversion. Even if your click-through rates are low, the sheer number of opportunities you have on social media is significant.
Increased traffic
Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for.
Every social profile you add is another path leading back to your site.
The more quality content you post, the more inbound traffic you’ll generate. And more traffic means more leads and more conversions.
Better search engine rankings
SEO is the best way to capture relevant traffic from search engines, but the requirements for success are always changing.
It’s no longer enough to regularly update your blog, ensure optimised title tags and meta descriptions, and distribute links pointing back to your site.
Google and other search engines may be calculating their rankings using social media presence as a significant factor, because of the fact that strong brands almost always use social media.
As such, being active on social media could act as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy.
That means, if you want to rank for a given set of keywords, having a strong social presence could be almost mandatory.
Improved customer insights
Social platforms also give you an opportunity to gain valuable information about what your customers are interested in and how they behave, via social listening.
For example, you can monitor user comments to see what people think of your business directly. You can segment your content lists based on topic and see which types of content generate the most interest, and then you can produce more of that type of content.
You can measure conversions based on different promotions posted on various social media channels and eventually find a perfect combination to generate revenue.
See our social media marketing course