We know that many businesses and organisations use social media as a way of creating new relationships (with existing and new customers) and to share content.
You will also remember that social media can be used to signpost. That means businesses can use their presence on social media platforms to drive traffic to their websites. There are lots of reasons why this is a good idea.
For a good start, using social media to point people to a website means there is only one website to maintain and keep updated. This is less resource-intensive than managing multiple websites and keeping content fresh.
Our social media marketing course explains how important social media is to your SEO strategy and how you can include it.
At the same time, social media has an important role in improving a website’s performance in search engine results pages (SERPs).
In fact, it is difficult to achieve page one positions unless you include social media as part of your Search Engine Optimisation (SEO) strategy. Links to and from your content on social media help the search engines understand that your website is credible.
All social media channels allow you to create a user profile, and these have a part to play in SEO.
Although not all social media posts show up on SERPs, profiles do. If you search for a business by name, it’s likely that one or more of its social media profiles will appear on page one.
So, you should make your profiles efficient, and include relevant keywords in the copy.
See our social media marketing course