The course explains how copywriters are expected to write articles, either for clients’ blogs or for article directories like this one
The content needs to be appealing both to readers, and to Google robots!
Clients usually provide subject areas, and the key search phrases to include. Then the copywriter has to produce articles of around 600 words, minimum. Google prefers longer articles that provide help and advice.
Articles must be 100% original. And if they are appearing on an articles site and indirectly promote the client’s business.
So an article to promote CMP’s copywriting course might be called: ‘Why people hate junk mail’ … and include, somewhere, a sentence like this: ‘Many consumers also complain about the content of direct mail letters.
Some of it is terrible – the writers should be on a copywriting course.’ However, it is acceptable to directly promote the business on blog or a related website.
See our copywriting courses