I wanted to test my ability as a copywriter – though I have been writing commercial copy as part of my job for many years, I have been writing pretty much about the same subject. After being made redundant I decided that content / copywriting was the area I wanted to focus on and needed a way to build my confidence.
It gave me fresh insight in to the different areas of copywriting and how to tailor writing for them. Best of all was that it taught me I am actually quite a decent writer so it helped me achieve my goal – confidence boosted!
Justine’s guidance and encouragement were just what I needed. Feedback was prompt and thorough. So pleased to have passed with a distinction.
The content is a great resource – concise and insightful. I particularly liked the inclusion of links to tools that are really helpful and would probably have taken me an age to find, such as the headline analysers and SMOG calculator!