I wanted to polish my existing, more traditional copywriting skills to a certified standard; and to learn more about writing for the web.
The course was very well balanced and pretty wide-ranging. It’s made me keen to drill down further into several of the sub-topics.
It covered a variety of topics, and there was always the opportunity to read further should you wish. Each lesson was a gateway into a subject. I felt you got out of each one, what you put in.
I learned that you NEVER finish learning good grammar! What the underlying tenets of good copywriting are, irrespective of style / tone of voice. I’ve gained a fascination with SEO, and its constantly changing nature.
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