Researching your social media audience

 

Our social media marketing course equips you with the skills you need to help you use popular social media platforms such as Facebook, Twitter, YouTube, Pinterest, and many more, as powerful marketing tools.

Research your audience

Making assumptions isn’t the best idea for marketers. And thanks to the sheer wealth of demographic data and social media analytics tools out there, you really don’t have to anymore.

So much of what you need to know about your audience to influence your social media marketing strategy is already out in the open.

This data lets you know which networks your brand should approach and what types of content to publish.

  • Facebook and YouTube are both great places for ads.
  • The majority of Instagram’s users are under the age of 30, which means the use of bold, eye-popping content works really well.
  • Women vastly outnumber men on Pinterest, which is noted to boast the highest average order value for social shoppers.
  • LinkedIn’s user base is well-educated, making it the best place for in-depth, industry-specific content.

And although the data gives you insight in to each channel, what about your own customers? Further analysis needs to be done before you can truly know your customer demographics on social media.

That’s why many brands use a social media dashboard which can provide an overview of who’s following you and how they interact with you on each channel.

Most brands today are using at least some sort of dashboard.

However, does your dashboard tie in your specific goals? Brands should be where their target audience is hanging out: that’s obvious. A great dashboard can help you double-check that you’re spending time targeting the proper channels.

Whether you’re an agency providing insights for your clients or an enterprise company discovering your own demographics, an all-in-one dashboard solution is critical.

See our social media marketing course