Our social media marketing course subjects

 

Our online social media marketing course equips you with the skills you need to help you use popular social media platforms as powerful marketing tools.

Our course takes you through the essential features of building a web presence that puts you ahead of the competition. We offer full guidance throughout, as well as feedback on a range of assignments designed to help you put the theory into practice.

This vocational course covers every aspect of social media marketing. Each lesson includes a practical assignment, based on real-world social media marketing.

Every assignment is personally marked and graded by your tutor, so you’ll receive expert feedback on your progress at every stage.

Lesson 01: Introduction to social media

  • Understand the basics of social media.
  • Define how social media can be used in marketing and public relations.

Lesson 02: Content writing

  • Describe your target reader.
  • Learn to write attractive and effective social media content.
  • Structure your content to get results.
  • Explain the importance of accurate spelling, punctuation and grammar.

Lesson 03: Facebook

  • Learn how to use Facebook to market a business.
  • Create interesting and engaging content.

Lesson 04: Twitter

  • Learn how to use Twitter to market a business.
  • Create interesting and engaging content.

Lesson 05: LinkedIn

  • Learn how to use LinkedIn to market a business.
  • Create interesting and engaging content.

Lesson 06: Blogging

  • Set up your own blog or develop your existing blog.
  • Learn how to maintain and grow your blog.
  • Use your blog to promote your business

Lesson 07: Video and image

  • Understand how images and video can boost your social media marketing activity.
  • Use a smartphone to shoot, edit and record a short video.
  • Create basic graphics using online tools.

Lesson 08: Instagram, YouTube, Pinterest, Tumblr

  • Explain how to use Instagram, YouTube, Pinterest and Tumblr to market your business.
  • Compare these media with regard to business opportunities.

Lesson 09: Customer advocacy and storytelling

  • Learn the definition and importance of customer advocacy.
  • Build a tailored customer advocacy programme for your business.
  • Include storytelling in all aspects of your business to engage customers.

Lesson 10: Achieving interaction

  • Explain the importance of engaging with followers.
  • Discuss strategies for interacting with different types of followers.
  • Learn about the main tools for achieving and maintaining interactivity.

Lesson 11: Social media for SEO

  • Explain social media’s role in SEO (search engine optimisation).
  • Learn how search engines rank content.
  • Discuss the importance of keywords, links and hashtags in SEO.
  • Learn to create SEO-friendly social media content.

Lesson 12: Devising social media strategy and campaigns

  • Explain how to research and prepare your social media marketing strategy.
  • Describe how to use social media management tools.
  • Discuss how to create social media campaigns.

See our social media marketing course