Here are a few social media marketing tips to help you with your social media campaigns.
Content planning
Creating a social media marketing plan is essential. You need to consider keyword research and competitive research to help brainstorm content ideas that will interest your target audience.
What are other businesses in your industry doing to drive engagement on social media?
Great content
Content reigns supreme when it comes to social media marketing. Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting.
The content that you share on your social networks can include images, videos, infographics, how-to guides and much more.
Consistency
Using social media for marketing enables your business to project your brand image across a variety of different social media platforms.
While each platform is unique, your business’s core identity, whether it’s friendly, fun, or trustworthy, should stay consistent.
Content promotion
Social media marketing is a perfect channel for sharing your best content with readers. Once you build a loyal following on social media, you’ll be able to post all your new content and make sure your readers can find new stuff right away.
Plus, great blog content will help you build more followers.
Links
While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well.
If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return.
Competitors
It’s always important to keep an eye on competitors, they can provide valuable data for keyword research and other social media marketing insight.
If your competitors are using a certain platform or technique that seems to be working for them, considering doing the same thing, but do it better!
Analytics
You can’t determine the success of your social media marketing strategies without tracking data! Google Analytics is a great tool which can be used to help you measure your most triumphant social media marketing techniques, as well as determine which strategies are better off abandoned.
Attach tracking tags to your social media marketing campaigns so that you can properly monitor them.
See our social media marketing course