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Before you start creating content, you should have a good idea of what your competitors are doing.
Doing so may require some surface-level analysis. Some brands might also look into third-party competitor analysis tools to dig deeper into their competitors’ numbers.
Looking at your competition’s presence will directly inform your own social media marketing strategy. The goal here isn’t to copycat or steal your competitors’ ideas.
Instead, it’s to determine what’s working for them and how you can adapt your own campaigns accordingly.
Same industry, different strategies
Brands have a lot of room to set themselves apart from their competitors in terms of content and voice.
Of course, you need to know who your competitors are before you start stressing over content creation.
How to find your social media competitors
The easiest way to find competitors is through a simple Google search. Look up your most valuable keywords, phrases and industry terms to see who appears on the first three pages – both in ads and organic results.
Then, you’ll want to take a look at who’s active on social media. Once you have a couple of industry competitors, you can begin to track their Facebook and Instagram content.
This can give you an idea on what tags they’re using and what type of content they’re posting. Once you have analysed those competitors, you’ll have more of an understanding of what your own audience wants.
See our social media marketing course