Starting an article or a piece of copy is usually the hardest part. Your writing tends to flow once you ‘get in’. But getting in can be tough.

The first sentence needs to create interest, have impact, engage with the readers and make them want to read on … all in around 30 words!

It’s important to use your imagination.

One of our home study course students was stuck last week getting started on an article about the music scene in her town. I suggested two approaches:

  1. Focus on one band / venue, then mention the others briefly at the end.
  2. Take the readers on a ‘guided tour’ of the town … write it as though they’re with you. Tell them about the venues, the bands. Start with something bright like:

The music scene in Milton Keynes? Hmm. Tough call. But there is some if you know where to look. Let’s start right here in the town centre … got your earplugs and a pile of money for booze? Let’s get started.

If we walk across the square by the town hall, we find a dingy looking building that looks like its about to be demolished. But don’t be put off by appearances. The Globe is demolished every Friday night – by some of the best urban music around.

Come inside with me and you’ll see … etc.

Once that part’s written, the rest should follow on quite easily.

See our home study courses