They take CMP’s online education courses because they are looking to promote their business or upskill in an existing career. This is how improved writing skills and better knowledge of marketing and SEO can help you boost your business or get that promotion.
You could be less literate than you think
You might take it for granted that all adults in the UK can read and write competently but you would be wrong: a 2016 OECD study named England as one of the least literate countries in the developed world.
Nevertheless, poor communication skills are bad for business: a study from communications specialists Global Lingo showed that 59% of those surveyed said bad grammar or spelling would discourage them from buying from that company.
Your colleagues or customers probably won’t tell you directly but if you are missing out on a promotion or buyers are dropping out mid process without a clear reason, it could be that your writing skills are at fault.
Luckily, CMP’s proofreading and copywriting courses involve constant feedback from a mentor, correcting your mistakes and offering advice as you move forward.
On completion, your attention to detail will have improved significantly and you will be able to identify good writing and produce it yourself.
Marketing knowledge for your business
The internet has removed gatekeepers and made it possible for more people to become business owners. This is wonderful but it also means that competition is higher than ever before.
These days the opposite of the phrase ‘build a better mousetrap and the world will beat a path to your door’ is true.
Setting up an online business without a marketing strategy and expecting people to buy is like dropping your product on the ground in Trafalgar Square and expecting a leading journalist to pick it up and write about it. CMP’s social media marketing and business writing courses will teach you what works in optimising your website and communication channels to get sales.
Often, a multi-pronged marketing approach is the key to success. A marketing mix is the set of marketing tools that your business uses to pursue its marketing objectives in the target, using the four Ps: product, price, promotion, and place.
Changing jobs? Online courses boost your CV
According to research from life insurance firm Liverpool Victoria, the average British worker changes jobs every 5 years. Writing, proofreading and marketing understanding are soft skills that are an asset in almost every job. Taking the initiative to upskill shows employers that you are a life long learner, always looking for ways to improve and contribute to their company.
Taking online courses can be a great asset whether you want to start your own business, advance in your existing job or change profession.
Check out our online courses