Our social media marketing course takes you through the essential features of building a web presence that puts you ahead of the competition. We offer full guidance throughout, as well as feedback on a range of assignments designed to help you put the theory into practice.
Here’s a guide to help determine if you have what it takes to be a social media marketer.
A social media manager will administer the company’s social media marketing and advertising.
Administration includes but is not limited to:
- Deliberate planning and goal setting.
- Development of brand awareness and online reputation.
- Content management.
- SEO (search engine optimisation) and generation of inbound traffic.
- Cultivation of leads and sales.
The social media manager is usually a highly motivated, creative individual with experience and passion for connecting with current and future customers. That passion comes through as they engage with customers on a daily basis, with the ultimate goal of turning fans in to customers.
The social media manager is instrumental in managing the company’s content-related assets. Google’s #1 search ranking factor is relevant content (content that serves the searchers needs the best).
It’s clear then that managing content should be part of the social media manager’s job description.
Content management duties include:
- Administrate the creation and publishing of relevant, high-quality content.
- Identify and improve organisational development aspects that would improve content.
- Create a regular publishing schedule.
- Leverage the right tools to manage content.
- Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
- Promote content through social advertising.
See our social media marketing course