Creating a social media marketing strategy that works


social media marketing course

Our social media marketing course equips you with the skills you need to help you use popular social media platforms such as Facebook, Instagram, Twitter, YouTube, LinkedIn, and many more, as powerful marketing tools.

Many businesses and individuals settle for a token Twitter feed and Facebook page, without understanding what to do with them. They don’t realise that they could use social media to dramatically enhance their reputations, expose their business to more potential customers,  and most importantly, increase their income.

From freelancers and small businesses to multi-million-pound organisations, an effective online presence can be the difference between business success and failure.

Which social media sites you should use?

Each network is unique, with its own best practices, own style, and own audience.

You should choose the social networks that best fit your strategy and the goals you want to achieve on social media.

You don’t have to be on all of them! Just the ones that matter to you and your audience.

Some things to consider that can help you choose not only which social networks to try but also how many to try.

Audience: Where do your potential customers or clients hang out? Which social network has the right demographics?

Time: How much time can you devote to a social network? Plan on at least an hour per day per social network, at least at the beginning.

Resources: What personnel and skills do you have to work with? Social networks like Facebook emphasise quality content. Visual social networks like Pinterest and Instagram require images and videos. Do you have the resources to create what’s needed?

Pick your posting strategy

What’s the ideal amount to post per day? How often should you post? When should you post? What should you post? The solid gold, ironclad answer for questions like these is:

It depends.

So much of the social media experience is about your individual audience and niche. What works for you might not work for someone else, and you never know until you try.

That being said, there is some pretty good data and insight about where to start.

How often should you be posting?

There’s been a lot of interesting data out there about how often to post to social media. Some of the factors that might impact your specific sharing frequency may include your industry, your reach, your resources, and the quality of your updates. The social network you’re using will have its own best practices, too.

If people love your updates, you can typically always get away with posting more.

  • Facebook: 1 – 2 times a day.
  • Instagram: 1 – 2 times a day.
  • Instagram Stories: 8 – 16 Stories, twice per week.
  • Twitter: 3 – 10 times a day.
  • LinkedIn: 1 – 2 times a day.
  • Pinterest: 5 – 10 times a day.

See our social media marketing course